We used to call individuals to see if they could make a meeting or send out a written interoffice correspondence to arrange the meeting. Now, you just schedule it on the computer calendar and sent it out to the potential attendees.
The phone, computer and the applications are just tools for you to use in accomplishing tasks and meeting goals for your business. Social media has become one of baby boomers technology tools.
It is easy to sit in front of a computer and type away going in any direction you please. However, the point of conversation in business is to get people to know you, like you and trust you. Your mission is still the same even when using social media. You want to talk to your reader in the same way that you would talk to a person standing in front of you. After all, one person at a time is reading your comments and is having that direct relationship with you.
If you find you are on Facebook and find someone posted an accomplishment, then congratulate them and engage in a conversation. The same thing goes when you are in LinkedIn or Twitter, you find a discussion that is relevant, then make a pertinent comment. Remember, your goal is to become involved.
You are in business to make a profit and grow loyal clientele. Your customers see you through you profile, your postings and participation online. Start of right by filling in you profile, taking the time to develop the right wording to accurately portray your business objectives with the services and products you provide. An incomplete profile will give the impression that you may not take care of the rest of your business.
A reminder for baby boomers technology is that it takes more that just signing up, filling in a profile, and developing a page. It takes participation. Take the time to learn the rules, applications and techniques for each social medium. Just because you build it, doesn't mean that they will come.
Become familiar with the tools that can be used to become engaged with others. LinkedIn has the capability to post discussion items. When others present a topic for discussion, provide a substantive comment and see if you can develop a relationship with that individual. Remember the goal: Get others to know you, like you and trust you. Just like anything else, the more time you spend learning and using social media, the easier it becomes. Baby boomers and technology can and do exist.
Most boomers tend to be more private that some younger generations. However, when you are online marketing your business, you cannot talk about business only. Just as the individual you meet personally, they want to know more about you. The more they get to know about you, the more at ease they are and become trusting customers.
The key is to tell people some personal, not private, things so they will know more about you. It may be that you just love Golden Retrievers, like I do, and that sparks a common thread. Classic car restoration and fly fishing are other topics that peak my interests. In any case, no need to tell about a dysfunctional relative or things of that sort. Decide ahead of time what you will share.
The secret of the online small talk on social media is that people like to do business with people they like.
You don't want your postings for your personal account to be seen by your business viewers. Yes, it is good to share some personal thing with business contact, but not your sister's latest surgery, or photos of everything you did on your vacation. Each social medium has a way to distinguish business and personal setups. Use them accordingly. This can be a drastic blunder in the use of baby boomers technology.
Determine what you want to accomplish with social media. Recognize that results from social media takes time. Most people would probably set two (2) main goals:
a) Build relationships and build your network. This is the core. As people begin to know you better, they will begin to like you and trust you.
b) Turn your network into customers. You can influence them to go to your website and give you their email address to market to them.
Two elements are involved. First, you must know your target customer and ensure that you have a high percentage of them in your network. You do not need 100% of your network to be target customers, since a non-target person in your network could lead you to a target customer. But your focus should be your target customer.
The second element is that you should move your target customers in your network to your website. Talk about a sale, new products or an award you have won. Give them a reason to go to your site. You can have a free ebook or gift in exchange for their email.
No doubt about it, social medial marketing is part of baby boomers technology. Keep checking back to see how the number of boomers using social media for business increases next year.
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